On April 21st, a group of 12 YP members met at Mattress Firm’s Supercenter off of Bismarck Expressway to hear how Jason Sellers, owner of Mattress Firm, has opened 7 Mattress Firm stores in 2 1/2 years. One of the first questions raised by the YP members was, “Is your franchise story typical?” The answer was “definitely not!”. What Jason and his staff have accomplished in their short span is very impressive.
In July of 2014, they opened up their first store in the Pinehurst Shopping Center. Since then, they have opened up 2 more stores in Bismarck, 2 stores in Minot, 1 in Dickinson, and 1 in Williston. They own all of the franchise rights in ND so eventually ND will house 14 stores. The goal now is to move east.
There were 3 core values that Mattress Firm believes in and is a big reason to their success: passion, service, and humility. They invest a lot of time in their staff to ensure they are delivering a positive experience and great customer service.
Their community involvement has been incredible. In the 2 1/2 years after opening, they participated in or sponsored over 155 service/charity events! They really believe in giving back to the community that has given them so much, whether that is donating hundreds of mattresses or sponsoring a local hockey team.
Here are some key takeaways from Jason in order to achieve success:
-Take advantage of as many opportunities as possible and learn as much as possible.
– Be the best at your position, no matter what it is. You must make the best out of your current situation.
– Have passion & always have a positive attitude. Stay focused & driven.
It was another great Entrepreneurs Among Us event. We would like to thank Jason Sellers and the staff of Mattress Firm for their hospitality, guidance, and tools for success.