The Bismarck-Mandan Young Professionals Network (YPN) introduced a new logo and look at the annual meeting and anniversary celebration held on Thursday, May 7. The change celebrates the organization’s 10-year anniversary and follows a two-year strategic plan developed in 2014.
“The new logo embodies what it means to be a young professional: a sharp-looking, sophisticated design, yet brings a sense of exuberance with the bold and colorful look,” said TJ Jerke, president of the Bismarck-Mandan Young Professionals Network. “The new look will give the network a bolder image in the community and is going to take the organization through 10 more years of providing exceptional opportunities for our communities’ young professionals.”
Designed by Odney, a local advertising company, the bright orange, circular icon with accents of white and teal reflects YPN’s brand today as it heads toward another successful 10 years in the Bismarck-Mandan community. The logo includes the organization’s full name to highlight the professional development goals of the network. The YPN slogan “Career minded. Community focused.” will continue to be used in conjunction with the logo to communicate the organization’s purpose to the Bismarck-Mandan community. In addition, YPN has unveiled a tenth anniversary version of the logo to be showcased throughout 2015.
The new logo is visible throughout YPN’s website and social media accounts.