Young Professionals of Bismarck-Mandan

Strategic Plan: 2009-2010

September 23, 2009

 

 

Strategic Priorities:

  1. Membership
  2. Partnership
  3. Leadership Development and Networking Opportunities
  4. Advocacy
  5. Public Relations/Marketing

 

STRATEGIC PRIORITY: Membership

The network strives to retain the current paid members while increasing network membership growth.  A member is someone who pays the yearly membership fee to participate in discounts, events, and committees. 

Goals:

  1. Increase current member retention rate of the Network to 75%

(Retention = May 2009 Membership / May 2010 Membership – New members)

    1. Promote awareness of the membership profile page
    2. Adding multiple year membership option
    3. Restructure membership dues schedule to same time renewal for entire network
    4. Promote awareness and grow the benefits/discount program at local business establishments
  1. Increase overall network membership to 315 members (15% increase) by May 5, 2010
    1. Host and encourage a membership drive twice a year, with network-wide social event to conclude the drive.
    2. Ensure the YP is communication the broad definition of a professional throughout the community.
    3. Recognize and reward YP membership recruitment by current members
    4. Research and develop online payment system with PayPal
  2. Increase the number of active members of the Network
    1. Develop “Welcoming committee/email” for new members with the Ambassador team
    2. Each team should host a combined event or project

4.      Promote value of the YP Membership

a.      Highlight businesses in weekly newsletter(discount program)

    1. Put in newsletter/run featured business

 

 

 

 

STRATEGIC PRIORITY: Advocacy

The Network is an advocate of for the Bismarck-Mandan community and community related events and supports the efforts and involvements of Network Members.

 

        6.  Establish annual survey to determine needs of the membership by January 31st each

        year

        7.  Encourage YPN Members to become board members of other organizations in the

        community

                        a. Highlight board opportunities in the newsletter and website

                        b. Find additional links and information for these groups

                        c. Enhance profiles on website to include “other groups” that members take

                             part

                        d. Email intern any board openings

                        e. Promote members who are on other boards

 

STRATEGIC PRIORITY: Public Relations/Marketing-

The Network provides a positive image of the Network by defining the brand and image of the Network as career minded and community focused.

 

        8.  Contact PR/Marketing coordinator to develop strategies for new marketing

        campaign

                        a. develop ideas and report to Leadership Team for approval

                        b. PR Team to develop timeline for the campaign

        9.  Brand the Network

                        a. cover the talking points with co-leads

                        b. co-leads cover talking points with team members

                        c. distribute Annual report

                        d. distribute Quarterly Newsletter

 

 

STRATEGIC PRIORITY: Leadership Development and Networking Opportunities-

Encourage development of members through networking and professional development activities. Opening doors to other opportunities for development.

 

        10.  Connect previous and current co-leads to improve team leadership

                        a. host a social/brainstorming event

                        b. create alternative events to connect these leaders

                        c. encourage past co-leads to join other teams as a member

                        d. directory of past co-leads to create support for current teams

        11.   Increase networking opportunities

                        a. increase attendance at social events

                        b. speed-networking event twice per year co-sponsored by at least two teams

         12.  Highlight the benefits of networking opportunities.

                        a. educational series on benefits networking(newsletter and website)

                        b. Article in quarterly newsletter about networking

                        c. Continue with articles in a publication (City Mag, Business Watch)

 

STRATEGIC PRIORITY: Partnership

The Network identifies partners in the community that will support the operation of the Network while increasing relationships with community employers through a level of sponsorships.

 

        13.  Form committee to review process for partner program and visits

                        a. Committee to be lead by executive members(Chair, P, and or VP)

        14.  Add 6 new partners

                        a. create list of prospects

                        b. luncheon/breakfast/social for new potential partners

                        c. letter signed/invite by Wisdom Team members sent to potential partners

                        d. list of business benefits

                        e. brochure or talking points for business partnership

        15.  Increase partner awareness and recognition

                        a. take out ad in Business Watch/Tribune/City Magazine thanking partners

                        b. Invite current partners to more events

                        c. establish annual awards for partners at Cinco Party